What Is Search Engine Optimization? Here is an Easy Intro
Before you consider the benefits of marketing with search engine optimization, answer this question: When you want more info about a person,place or product, where’s the first place you go? Is it the Yellow Pages? Is it the newspaper? Do you wait for the right radio commercial or TV commercial? Do you drive around looking [...]
Matt O’Hern on LinkedIn
As you can see from this snapshot of my Linkedin profile, I have a diverse skill set. I recently learned the mass e-mail system, Constant Contact, and the Survey Distribution program-Survey Monkey. Click the LinkedIn logo to visit my LinkedIn Profile. Linkedin is a social network that provides a virtual resume for users and connects [...]
Matt O’Hern interviews Marketing Leaders at MPlanet Conference
As a guest blogger at Mplanet 2009, I was privileged to interview Professor Jerry Wind about the role social networks play in modern marketing.Yoram (Jerry) Wind, is the Academic Director of Wharton Fellows Program and the SEI Center for advanced studies. Another marketing mastermind I met at while I was a guest blogger at Mplanet2009, [...]
Jack in the Box Lesson on Social Media Campaigns
If you’re not already sold on the power of social media optimization, watch this video about creative process behind the hangintherejack.com social media campaign and listen to how it all started, as Matt O’Hern interviews Terri Graham, the Chief Marketing Officer and Senior Vice President Jack in the Box. The campaign videos on YouTube were [...]
MarketingShift.com Article cited in New York Times
During my tenure at Marketingshift.com, my article on Mixpo was cited as a source in a New York Times Tech Inside Technology article. The New York Times’ link to my article is a prime example of a quality backlink. A site with a high page rank linked to my site, which enhanced marketingshift’s value in [...]
Search Engine Marketing in Plain English: Link building
Link building: Links are crucial to your site’s ranking in Google’s formula. To build links, you must connect pages within your site, known as internal links. Internal links: Links to pages within your sites. External links: Links to pages on a different website. Backlinks: Links pointing to your site from other sites. Google’s ranking evaluator [...]
Search Engine Marketing in Plain English: Social Networks
What’s a social network? A social network is a hub to connect friends ,family and co-workers with various platforms to share applications and user-generated content. Popular social networks include the microblog: Twitter, Facebook,LinkedIn and MySpace. As social networks continue to expand their member base, adveristers and marketers are tapping into the networks in hopes of [...]
Search Engine Marketing in Plain English: Site Architecture
Site Architecture: includes the page title, meta description and keywords, collectively known as the meta data (technical aspects) of your site. Architecture is one of the most crucial yet overlooked aspects of most sites. Without optimized architecture, any other SEO efforts aren’t nearly as effective, and you’re wasting your time. Architecture tweaking can consume much [...]