Search Engine Marketing in Plain English: Page Titles
Part of the Meta Data & Site Architecture, the Page Title is the most prominent line that appears at the VERY TOP of your browser screen AND in Google search results, Yahoo Search Results, Bing (MSN) Search Results. For optimal rankings in each of those search engines, each individual page title must not exceed a [...]
Search Engine Marketing in Plain English: Keywords
Keywords are the terms related to your site and the words you want to rank for. Make a list of the words on your site, as well as the ones you want to rank for, then, narrow it down to about a dozen keywords. Keywords should be lowercase, and separated by a comma. With most [...]
Search Engine Marketing In Plain English: Meta Description
The meta description is the 2-3 sentence site summary that appears under the title in search engine results. I.E. , for the homepage of ESPN.com, the meta description reads: ESPN.com provides comprehensive sports coverage. Complete sports information including NFL, MLB, NBA, College Football, College Basketball scores and news. Here is a screenshot: For example, if [...]
Search Engine Marketing in Plain English: Fresh Content
Google and other search engines schedule periodic scans or “crawls” of sites to search for indications of fresh content. What is fresh content? Fresh content is original and user generated, in other words, any new blog post, any new video, any new photos. Without regular updates, your site’s value diminishes in Google’s ranking algorithm. Daily [...]