About Matt O'Hern

  • Website: or email
  • Biography: Journalist, SEO consultant, social media specialist and blogger. My blog posts rank on Google top page for major brand names and phrases. In addition to my SEO work,I have six years of experience in media, including five years in print journalism. *July 2008-present:Writer for Labitat and marketingshift.com *2005-08 as sports writer for HometownNews.www.myhometownnews.net *2002-04 as sports editor at Samford Crimson www.samfordcrimson.com

Posts by Matt O'Hern:

 
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Reasons To Hire a Personal SEO Consultant

 

If you’re considering search engine optimization for your company’s website, you’ve already made a savvy decision for your company. When insights provided by a personal SEO consultant are applied to your website, you’ll benefit from cost effective results that can revolutionize your business much faster than the traditional forms of marketing.

Today’s consumers have tuned-out conventional forms of advertising, from newspaper ads to TV commercials. Successful marketing techniques contribute to the consumers experience, rather than interrupt it.

With SEO services, you:

  • Enhance your online visibility.
  • Elevate your ranking in Google, Bing and Yahoo search results.
  • Expand your online presence.
  • Strengthen your brand, without devoting hundreds of valuable hours of your valuable time to analyze the numerous tweaks and adjustments needed for your site.

As many frustrated business owners have realized, traditional consultants lack the formal writing skills required for producing quality content, because they devoted their college years to computer science, not mass media writing. They’re capable of connecting the networks and pages, but uncomfortable when they’re asked to provide original or compelling content. As a result, there’s a distinct difference between the value of a qualified search engine optimization consultant and a consultant for traditional marketing forms.

When you begin your search for the right SEO consultant, remember that your site’s needs are as unique as the services and goods you provide. There’s no such thing as a one-size fits all approach to search engine optimization.

Look for a consultant who has worked with sites of similar styles as yours. If you can locate an SEO consultant who has worked on sites with products and services similar to yours, you’ll expedite your site optimization process.

 
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How to choose and utilize optimal keywords

On March 18, 2010 in SEO & SEM in Plain English

Keywords are only as valuable as their relevance to the page where you utilize them. Remember, your business is only as unique as your decide to brand it. If you fail to recognize the unique aspects of your company, you’ll never tap your entire market and you’ll never reach your full growth potential. Depending on [...]

 
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Dynamic search marketing balances scientific analysis with creativity

The first decade of the new millennium witnessed a seismic shift in the media landscape. This realignment decreased the value of conventional mass media marketing. The emergence of new technologies redefined the roles of the general public from media consumers, to media co-producers. Publishing platforms, such as YouTube and social networks, e.g. Facebook have created [...]

 
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Brevard County Wildlife Tour Boat Utilizes SEO & Social Media

On December 28, 2009 in Client reports

About two weeks ago, Matt O’Hern called with some ideas and improving our web site was one of the topics. We met and I could tell right away he was very knowledgeable about web site optimization. I’ve spoken with others about this topic, mostly people at chamber of commerce functions, but Matt has been the only one I’ve [...]

 
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Elance Contractor Praises SEO Articles by Matt O’Hern

On December 2, 2009 in Client reports

Justine Nofal, a contractor for CanadaTop.com, left this positive feedback regarding my SEO writing skills. This is a high power, creative SEO writer who completed this project under pressure. I have no hesitation in recommending this provider to anyone wanting top class SEO writing, and I hope to continue making use of his services. Article [...]

 
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Matt O’Hern SEO recommendation from Vierafla.com owner

On November 10, 2009 in Client reports

Today, I received a call from one of my clients, Dan Quattrocchi, owner of Viera Ride Shop. Dan was pumped to tell me about his blog post about UCF and Marcus Jordan vs.  Adidas, which ranked atop Google among the top of Google search results for the phrase, Adidas drops UCF. During my sessions with [...]

 
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What Is Search Engine Optimization? Here is an Easy Intro

On October 17, 2009 in SEO & SEM in Plain English

Before you consider the benefits of marketing with search engine optimization, answer this question: When you want more info about a person,place or product, where’s the first place you go? Is it the Yellow Pages? Is it the newspaper? Do you wait for the right radio commercial or TV commercial? Do you drive around looking [...]

 
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Matt O’Hern on LinkedIn

As you can see from this snapshot of my Linkedin profile, I have a diverse skill set. I recently learned the mass e-mail system, Constant Contact, and the Survey Distribution program-Survey Monkey. Click the LinkedIn logo to visit my LinkedIn Profile. Linkedin is a social network that provides a virtual resume for users and connects [...]

 
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Matt O’Hern interviews Marketing Leaders at MPlanet Conference

As a guest blogger at Mplanet 2009, I was privileged to interview Professor Jerry Wind about the role social networks play in modern marketing.Yoram (Jerry) Wind, is the Academic Director of Wharton Fellows Program and the SEI Center for advanced studies. Another marketing mastermind I met at while I was a guest blogger at Mplanet2009, [...]

 
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Jack in the Box Lesson on Social Media Campaigns

On October 17, 2009 in SEO & SEM in Plain English

If you’re not already sold on the power of social media optimization, watch this video about creative process behind the hangintherejack.com social media campaign and listen to how it all started, as Matt O’Hern interviews Terri Graham, the Chief Marketing Officer and Senior Vice President Jack in the Box. The campaign videos on YouTube were [...]

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