Posts by Matt O'Hern:
MarketingShift.com Article cited in New York Times
During my tenure at Marketingshift.com, my article on Mixpo was cited as a source in a New York Times Tech Inside Technology article. The New York Times’ link to my article is a prime example of a quality backlink. A site with a high page rank linked to my site, which enhanced marketingshift’s value in Google’s algorithim. This is just one of several examples where external sites linked to a blog post (article) on Marketing Shift.
They key to remember: With Search Engine Optimization and a blog updated with fresh content on a regular basis, your company’s site can reach major media outlets and expand its exposure . With SEO Starter Set, I implement SEO to your site with a variety of methods:
- Tweaking your site architecture (page title, meta description and keywords) to comply with search engine ranking standards.
- Utilizing targeted keywords and phrases that are keywords you want to rank for, middle-tier in competition level, relevant to your company and/or service.
- Creating a directory of profiles pages for internal linking purposes in future blog posts.
- Expanding your social networks with social media optimization to enhance your online presence & drive visitors back to your site.
Search Engine Marketing in Plain English: Link building
Link building: Links are crucial to your site’s ranking in Google’s formula. To build links, you must connect pages within your site, known as internal links. Internal links: Links to pages within your sites. External links: Links to pages on a different website. Backlinks: Links pointing to your site from other sites. Google’s ranking evaluator [...]
Search Engine Marketing in Plain English: Social Networks
What’s a social network? A social network is a hub to connect friends ,family and co-workers with various platforms to share applications and user-generated content. Popular social networks include the microblog: Twitter, Facebook,LinkedIn and MySpace. As social networks continue to expand their member base, adveristers and marketers are tapping into the networks in hopes of [...]
Search Engine Marketing in Plain English: Site Architecture
Site Architecture: includes the page title, meta description and keywords, collectively known as the meta data (technical aspects) of your site. Architecture is one of the most crucial yet overlooked aspects of most sites. Without optimized architecture, any other SEO efforts aren’t nearly as effective, and you’re wasting your time. Architecture tweaking can consume much [...]
Search Engine Marketing in Plain English: Page Titles
Part of the Meta Data & Site Architecture, the Page Title is the most prominent line that appears at the VERY TOP of your browser screen AND in Google search results, Yahoo Search Results, Bing (MSN) Search Results. For optimal rankings in each of those search engines, each individual page title must not exceed a [...]
Search Engine Marketing in Plain English: Keywords
Keywords are the terms related to your site and the words you want to rank for. Make a list of the words on your site, as well as the ones you want to rank for, then, narrow it down to about a dozen keywords. Keywords should be lowercase, and separated by a comma. With most [...]
Search Engine Marketing In Plain English: Meta Description
The meta description is the 2-3 sentence site summary that appears under the title in search engine results. I.E. , for the homepage of ESPN.com, the meta description reads: ESPN.com provides comprehensive sports coverage. Complete sports information including NFL, MLB, NBA, College Football, College Basketball scores and news. Here is a screenshot: For example, if [...]
Search Engine Marketing in Plain English: Fresh Content
Google and other search engines schedule periodic scans or “crawls” of sites to search for indications of fresh content. What is fresh content? Fresh content is original and user generated, in other words, any new blog post, any new video, any new photos. Without regular updates, your site’s value diminishes in Google’s ranking algorithm. Daily [...]