Brevard County Wildlife Tour Boat Utilizes SEO & Social Media
About two weeks ago, Matt O’Hern called with some ideas and improving our web site was one of the topics. We met and I could tell right away he was very knowledgeable about web site optimization. I’ve spoken with others about this topic, mostly people at chamber of commerce functions, but Matt has been the only one I’ve yet to meet bursting with information and a keen desire to help out. Matt came by our office the other day and in the hour and a half we spent going over my web site I can honestly tell you Matt has the ability, knowledge and patience to bring web sites up to speed and people skills to not just talk tech, but communicate and look at the big picture of what would be the most practical application for a company. Matt came along at just the right time since we are getting a lot more business from the internet.
-Mark Anderson
Like most small business owners, captain Mark Anderson and his wife, captain Michele Anderson heard of search engine optimization and social media marketing, but they were only vaguely familiar with the basic concepts.
Together, the Andersons started Brevard County nature tours on their pontoon boat, the Blue Dolphin. Known as Space Coast River Tours, their two-hour cruise along Port Canaveral and the Indian River Lagoon gives passengers up-close encounters with wild dolphins, manatees and other local wildlife, as well as a tour of man made wonders, such as the enormous cruises in Port Canaveral.
I first met Mark and Michele on the best tour boat in Cape Canaveral, the Blue Dolphin, while I was writing a special series on Marketingshift.com, which highlighted unique companies in Merritt Island and the rest of the Space Coast. Space Coast River Tours already had a strong word-of-mouth reference base from local hotels and the local chamber of commerce, but I noticed their untapped potential to get noticed in Google.
Prior to meeting me, Mark and Michele’s experience with SEO consultants involved too much tech talk, and they never heard an explanation of SEO in plain English.During my consulting with Captain Mark, we established a clear set of goals and produced a list of target keywords and phrases to rank for.
With Mark and Michele’s goals laid-out, I customized a search engine marketing and social media optimization strategy to elevate their rankings and give them an edge over the competition for their niche’ market: nature lovers and tourists.
I created a new site,www.spacecoastdolphintours.com, a Facebook page, a Twitter account and a Youtube Channel, to complement spacecoastrivertours.com. On the WordPress blog, I wrote posts with valuable backlinks, containing keywords such as: Cape Canaveral Dolphin Watching and Space Coast nature tours.
Within a few weeks, Mark and Michele were pleased to see they were ranking atop Google search results.
Outstanding rankings included: Brevard County Gator Watching Tours (#1),Cape Canaveral wildlife tours (#5), Cape Canaveral dolphin watching (#2 via marketingshift),Space coast gator watching (#1),Space Coast gator tours (#6), Brevard County gator tours (#6), Space Coast tour boat (#1), Space Coast tourboat (#1), Space coast nature tours (#1), Space coast wildlife tours (#1)Space coast dolphin watching ( FOUR of the top 10!), Space Coast dolphin watching tours (#1,#2 and #6), Brevard County birds (page 2), Birds of Brevard County (#21 overall.) Brevard County wildlife tour (First page), Brevard County Dolphin Watching (#2 overall!), Brevard County dolphin tours (First page).
