How to choose and utilize optimal keywords
Keywords are only as valuable as their relevance to the page where you utilize them. Remember, your business is only as unique as your decide to brand it. If you fail to recognize the unique aspects of your company, you’ll never tap your entire market and you’ll never reach your full growth potential. Depending on [...]
What Is Search Engine Optimization? Here is an Easy Intro
Before you consider the benefits of marketing with search engine optimization, answer this question: When you want more info about a person,place or product, where’s the first place you go? Is it the Yellow Pages? Is it the newspaper? Do you wait for the right radio commercial or TV commercial? Do you drive around looking [...]
Jack in the Box Lesson on Social Media Campaigns
If you’re not already sold on the power of social media optimization, watch this video about creative process behind the hangintherejack.com social media campaign and listen to how it all started, as Matt O’Hern interviews Terri Graham, the Chief Marketing Officer and Senior Vice President Jack in the Box. The campaign videos on YouTube were [...]
Search Engine Marketing in Plain English: Link building
Link building: Links are crucial to your site’s ranking in Google’s formula. To build links, you must connect pages within your site, known as internal links. Internal links: Links to pages within your sites. External links: Links to pages on a different website. Backlinks: Links pointing to your site from other sites. Google’s ranking evaluator [...]
Search Engine Marketing in Plain English: Social Networks
What’s a social network? A social network is a hub to connect friends ,family and co-workers with various platforms to share applications and user-generated content. Popular social networks include the microblog: Twitter, Facebook,LinkedIn and MySpace. As social networks continue to expand their member base, adveristers and marketers are tapping into the networks in hopes of [...]
Search Engine Marketing in Plain English: Site Architecture
Site Architecture: includes the page title, meta description and keywords, collectively known as the meta data (technical aspects) of your site. Architecture is one of the most crucial yet overlooked aspects of most sites. Without optimized architecture, any other SEO efforts aren’t nearly as effective, and you’re wasting your time. Architecture tweaking can consume much [...]
Search Engine Marketing in Plain English: Page Titles
Part of the Meta Data & Site Architecture, the Page Title is the most prominent line that appears at the VERY TOP of your browser screen AND in Google search results, Yahoo Search Results, Bing (MSN) Search Results. For optimal rankings in each of those search engines, each individual page title must not exceed a [...]
Search Engine Marketing in Plain English: Keywords
Keywords are the terms related to your site and the words you want to rank for. Make a list of the words on your site, as well as the ones you want to rank for, then, narrow it down to about a dozen keywords. Keywords should be lowercase, and separated by a comma. With most [...]