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Search Engine Marketing In Plain English: Meta Description
Posted by Matt O'Hern on October 11, 2009 in SEO & SEM in Plain English
The meta description is the 2-3 sentence site summary that appears under the title in search engine results. I.E. , for the homepage of ESPN.com, the meta description reads: ESPN.com provides comprehensive sports coverage. Complete sports information including NFL, MLB, NBA, College Football, College Basketball scores and news. Here is a screenshot: For example, if [...]
Search Engine Marketing in Plain English: Fresh Content
Posted by Matt O'Hern on October 11, 2009 in SEO & SEM in Plain English
Google and other search engines schedule periodic scans or “crawls” of sites to search for indications of fresh content. What is fresh content? Fresh content is original and user generated, in other words, any new blog post, any new video, any new photos. Without regular updates, your site’s value diminishes in Google’s ranking algorithm. Daily [...]