Social Media Ad Expertise

My body of  work includes projects ranging in scope from local businesses to national campaigns involving six-figure marketing budgets.

Clients include:

  • 3 Bestselling authors (Amazon & New York Times).

  • 2 U.S. Presidential candidates.

Project Example 1: website traffic grows to hundreds of thousands of daily visitors.

In less than one year, daily traffic increased by over 500% and social media following increased from 3,000 fans to 60,000 fans via organic growth and interest-targeted local Facebook ads.

Remarkable growth continued during the past four years, all under my direct leadership.

Space Coast Daily now has more than 160,000 Facebook followers, ranking among the most-followed major news media sites and in Florida.

Project Example 2: quadruples traffic, grows at rate that gains national news coverage.

Quadrupled website traffic on Barn Light’s main site via blogging, search engine optimization and on-site optimization.

  • Posted daily optimized blog content to Barn Light Electric’s main blog: and on social media to refer social media users to products.
  • Analyzed and reported improved traffic stats via Google Analytics.

Project Example 3:’s Facebook Page grows by 2 million fans in 7 months.

(9) RightChange

Using a multi-pronged approach to reach voters in 12 states categorized as “swing states”, I led a digital team that used organic and interest-targeted ads on Facebook  to grow the page for from 1 million fans to 3 million fans in less than 7 months.

My Diverse Skill Set  & Specialized Services

  • Facebook Ad targeting for maximum link clicks, video views or leads.
  • Facebook Page growth (organic and paid).
  • Twitter Ad Optimization.
  • Google Display Ads.
  • YouTube advertising.
  • Waze App advertising.
  • Search Engine Marketing.
  • Search Engine Optimization.
  • Google Analytics.
  • Google Docs.
  • Pay Per Click Advertising.
  • Constant Contact E-mail Marketing.
  • Microsoft Word.
  • Microsoft Excel.
  • Microsoft Movie Maker.
  • Social Media.
  • Blogging.
  • Word Press Content Management.

(For a quick overview of my career experience, you can read my LinkedIn profile.)


About two weeks ago, Matt O’Hern called with some ideas and improving our web site was one of the topics. We met and I could tell right away he was very knowledgeable about web site optimization. I’ve spoken with others about this topic, mostly people at chamber of commerce functions, but Matt has been the only one I’ve yet to meet bursting with information and a keen desire to help out. Matt came by our office the other day and in the hour and a half we spent going over my web site I can honestly tell you Matt has the ability, knowledge and patience to bring web sites up to speed and people skills to not just talk tech, but communicate and look at the big picture of what would be the most practical application for a company. Matt came along at just the right time since we are getting alot more business from the internet.

-Mark Anderson

Contact Matt O’Hern at 321-480-0494 or email


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