If you’re considering search engine optimization for your company’s website, you’ve already made a savvy decision for your company. When insights provided by a personal SEO consultant are applied to your website, you’ll benefit from cost effective results that can revolutionize your business much faster than the traditional forms of marketing.

Today’s consumers have tuned-out conventional forms of advertising, from newspaper ads to TV commercials. Successful marketing techniques contribute to the consumers experience, rather than interrupt it. Many technological advances can be credited for the marketing shift, from the rise of social networks and video platforms featuring user-generated content, new media added

With SEO services, you:

• Enhance your online visibility.
• Elevate your ranking in Google, Bing and Yahoo search results.
• Expand your online presence.
• Strengthen your brand, without devoting hundreds of valuable hours of your valuable time to analyze the numerous tweaks and adjustments needed for your site.

As many frustrated business owners have realized, traditional consultants lack the formal writing skills required for producing quality content, because they devoted their college years to computer science, not mass media writing. They’re capable of connecting the networks and pages, but uncomfortable when they’re asked to provide original or compelling content. As a result, there’s a distinct difference between the value of a qualified search engine optimization consultant and a consultant for traditional marketing forms.

When you begin your search for the right SEO consultant, remember that your site’s needs are as unique as the services and goods you provide. There’s no such thing as a one-size fits all approach to search engine optimization. Look for a consultant who has worked with sites of similar styles as yours. If you can locate an SEO consultant who has worked on sites with products and services similar to yours, you’ll expedite your site optimization process.

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Keywords are only as valuable as the pages their relevance to the page where you utilize them.

Remember, your business is only as unique as your decide to brand it. If you fail to recognize the unique aspects of your company, you’ll never tap your entire market and you’ll never reach your full growth potential.

• Depending on the size of your company’s site, the best keywords to target can vary by several areas, including: competition for the keyword.
• Average price for the keyword ad.
• The average number of monthly searches for your keyword.

Most small to medium-size businesses can’t match the volume of content found on major retailer sites. For example, Home Depot or Lowes have hundreds of pages of content internally linked within their site, while the local or regional hardware store may not have more than a dozen or so pages. As a result, many vauge and general keywords  will be to competitive to rank for when the local hardware store launches its site.

When you’re contemplating the best keywords to employ for each of your pages, remember to:

Important keywords should be used within in the first few words (50-100, but hopefully even sooner) of your site. The engines do appear to have some preference for pages that employ keywords sooner, rather than later, in the text. With fewer pages of content to utilize, small businesses must be much more efficient with their keywords if they want to gain any traction against the corporations.

Pick keywords that are unique to each respective page. For example, if you’re a bakery, donuts should be one of your pages, and the title for the donuts page should include “donuts”, to distinguish that page from the other food for sale.

Keep your target market in mind.For example: As a sports apparel store woner, would it be smarter to optimize for “performance sports apparel” (A) or “Sports store” (B)? Even though (A) may have 10x’s the amount of traffic; an individual that searches for (B) is likely a better target market. Some people can browse for sports stores for years, without actually buying, while someone searching for the specific design of performance apparel is more likely to convert to a customer.”

One of my clients is Dekin Sports, a new company that specializes in performance sports apparel, including men’s short sleeve T-shirts, sport socks, mesh hats, sport lanyards, team polo shirts and performance shorts. During the keyword evaluation and selection process, we opted to employ keywords unique to the products on each page, rather than general sports apparel terms that are already dominated by Nike, Reebok and other corporations. Within a few weeks, we were ranking among the top 20 results for target keywords.

As your personal SEO consultant, I’ll help you identify the most valuable keywords for your site.

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The first decade of the new millennium witnessed a seismic shift in the media landscape. This realignment decreased the value of conventional mass media marketing. The emergence of new technologies redefined the roles of the general public from media consumers, to media co-producers. Publishing platforms, such as YouTube and social networks, e.g. Facebook have created more than just communities and platforms; they’ve created new challenges for marketers.

Today’s consumers have customized their media experience to block any interruptions to their niche interests. Effective search marketing campaigns must contribute to the consumer’s experience with user-generated content, which explains the phenomenal growth of consumer review and rating forums and other forms of inbound marketing.

The bottom line: advanced media in the digital age calls for a new skill-set paradigm, as well as a new prototype for professional writers. Today’s highly competitive and ever-evolving marketplace, demands both foundational proficiency in writing, combined with advanced non-traditional journalistic aptitudes, including search engine optimization.

If you’re searching for a professional seo writer, my combined journalism and search engine optimization skills will streamline  your site optimization process.

For a free seo consultation, contact Matt O’Hern, at (321) 480-0494 or msohern@gmail.com

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About two weeks ago, Matt O’Hern called with some ideas and improving our web site was one of the topics. We met and I could tell right away he was very knowledgeable about web site optimization. I’ve spoken with others about this topic, mostly people at chamber of commerce functions, but Matt has been the only one I’ve yet to meet bursting with information and a keen desire to help out. Matt came by our office the other day and in the hour and a half we spent going over my web site I can honestly tell you Matt has the ability, knowledge and patience to bring web sites up to speed and people skills to not just talk tech, but communicate and look at the big picture of what would be the most practical application for a company. Matt came along at just the right time since we are getting a lot more business from the internet.

-Mark Anderson

Like most small business owners, captain Mark Anderson and his wife,  captain Michele Anderson heard of search engine optimization and social media marketing, but they were only vaguely familiar with the basic concepts.

Together, the Andersons started Brevard County nature tours on their pontoon boat, the Blue Dolphin. Known as Space Coast River Tours, their two-hour cruise along Port Canaveral and the Indian River Lagoon gives passengers up-close encounters with wild dolphins, manatees and other local wildlife, as well as a tour of man made wonders, such as the enormous cruises in Port Canaveral.

I first met Mark and Michele on the best tour boat in Cape Canaveral, the Blue Dolphin, while I was writing a special series on Marketingshift.com, which highlighted unique companies in Merritt Island and the rest of the Space Coast. Space Coast River Tours already had a strong word-of-mouth reference base from local hotels and the local chamber of commerce, but I noticed their untapped potential to get noticed in Google.

Prior to meeting me, Mark and Michele’s experience with SEO consultants involved too much tech talk, and they never heard an explanation of  SEO in plain English.During my consulting with Captain Mark,  we established a clear set of goals and produced a list of target keywords and phrases to rank for.

With Mark and Michele’s goals laid-out,  I customized a search engine marketing and social media optimization strategy to elevate their rankings and give them an edge over the competition for their niche’ market: nature lovers and tourists.

I created a new site,www.spacecoastdolphintours.com, a Facebook page, a Twitter account and a Youtube Channel, to complement spacecoastrivertours.com. On the Wordpress blog, I wrote posts with  valuable backlinks, containing keywords such as: Cape Canaveral Dolphin Watching and Space Coast nature tours.

Within a few weeks, Mark and Michele were pleased to see they were ranking atop Google search results.

Outstanding rankings included: Brevard County Gator Watching Tours (#1),Cape Canaveral wildlife tours (#5), Cape Canaveral dolphin watching (#2 via marketingshift),Space coast gator watching (#1),Space Coast gator tours (#6), Brevard County gator tours (#6), Space Coast tour boat (#1), Space Coast tourboat (#1), Space coast nature tours (#1), Space coast wildlife tours (#1)Space coast dolphin watching ( FOUR of the top 10!), Space Coast dolphin watching tours (#1,#2 and #6), Brevard County birds (page 2), Birds of Brevard County (#21 overall.) Brevard County wildlife tour (First page), Brevard County Dolphin Watching (#2 overall!), Brevard County dolphin tours (First page).

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Justine Nofal, a contractor for CanadaTop.com, left this positive feedback regarding my SEO writing skills.

This is a high power, creative SEO writer who completed this project under pressure. I have no hesitation in recommending this provider to anyone wanting top class SEO writing, and I hope to continue making use of his services.

Article topics on CanadaTop.com include reviews and guides to stores, restaurants and retail products. To date, I’ve written 100 articles, (250+ words each) for CanadaTop, and I plan to continue my SEO work with Christine on other freelance projects in the future.

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Today, I received a call from one of my clients, Dan Quattrocchi, owner of Viera Ride Shop. Dan was pumped to tell me about his blog post about UCF and Marcus Jordan vs.  Adidas, which ranked atop Google among the top of Google search results for the phrase, Adidas drops UCF. During my sessions with Dan, we’re always exploring new angles, avenues,outlets and social media tools to reach his target market and expand to new demographics. I explained the incredible benefit of utilizing search engine marketing with social networks. We established a presence on Facebook, Twitter and other popular sites, Those sessions were a part of my social media optimization services, which I specialized in during my training at Labitat and offer as part of my SEO starter package.

Dan described our creative process:

Matt has been a huge help in getting us up and going on our blog site.  He is extremely patient…and takes time to walk you through what it takes to have a successful blog.  It is very rewarding to see your posts rank high on the search engines.  We have already seen an increase in site traffic.

Recently, Dan and other Viera bloggers have previewed and announced major product releases, including popular shoes, like Vans’ Ray Barbee era old skool, or the USC blazer Nike SB, apparel such as Benny Gold New Era, and skate gear, such as Nike G-Shock watches. You can purchase these items, along with other skateboard apparel, at http://store.vierafla.com/

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Before you consider the benefits of marketing with search engine optimization, answer this question:

When you want more info about a person,place or product, where’s the first place you go?

• Is it the Yellow Pages?
• Is it the newspaper?
• Do you wait for the right radio commercial or TV commercial?
• Do you drive around looking at Billboards?

Chances are, you ignore all of the conventional forms of advertising and go straight to Google to start your search.
Think about the impact this has on YOUR business.

If you’re not showing up for relevant words and terms in search results, you’re at a major disadvantage. On the other hand, if you can raise your ranking to the top 10, top 20 or top 30 of Google, you have the best lure for customers.

Of course, there’s a reason for the result rankings. To appear in the top pages, (and not a paid ad on the side of the page), your website must be optimized for search engines to notice it- a process known as “Search Engine Optimization” and Search Engine Marketing.”If the phrases “Search Engine Marketing” or “Search Engine Optimization” make you scratch your head, you’re in the same boat I was in when I left my career as a sports writer and entered the world of SEO & online publishing. I endured the technical version of SEO boot camp for a year, where I learned the system from a seasoned veteran in the craft.

Armed with the knowledge and skills required to optimize and streamline sites for search engines, I can relate to my clients on a level unmatched by virtually any other SEO consultant you’ll meet, who likely spent the majority of their careers in computer science.
Once I applied my SEO principles within each of my daily blog posts,thousands of readers were visiting my blog each day and the New York Times was citing my work. It was at that point when I realized the potential for any company or individual who integrated SEO into their site.

Every website is different, therefore every site requires a unique amount of optimization.

I’ll explain search engine optimization & search engine marketing in your termsand within your financial means. For starters, I recommend you visit my section: Search Engine Marketing in Plain English, where you’ll find a list of blog posts containing simple, down-to-earth definitions of Seach Engine Optimization and Search Engine Marketing terms.

Since my services are literally results-based, you don’t pay me until you see your company elevated in the rankings. I’d be happy to listen to your specific needs and plan a course of action with you today. You can call me for a free consultation, at (321)480-0494 or email me, mattohern@gmail.com. Together, we’ll create the perfect SEO Starter Set for your business.I look forward to hearing from you!

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As you can see from this snapshot of my Linkedin profile, I have a diverse skill set. I recently learned the mass e-mail system, Constant Contact, and the Survey Distribution program-Survey Monkey. Click the LinkedIn logo to visit my LinkedIn Profile. Linkedin is a social network that provides a virtual resume for users and connects them with former colleagues,friends and any other acquaintance who might know a company or individual interested in their skills and services.

In addition to professional profiles and resume templates, LinkedIn also offers a job search engine that’s similar to careerbuilder.com and monster.com.

During my training at Marketingshift, I made a short video which highlights LinkedIn’s distinguishing traits and advantages over typical  social networks.

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As a guest blogger at Mplanet 2009, I was privileged to interview Professor Jerry Wind about the role social networks play in modern marketing.Yoram (Jerry) Wind, is the Academic Director of Wharton Fellows Program and the SEI Center for advanced studies. Another marketing mastermind I met at while I was a guest blogger at Mplanet2009, hosted by the American Marketing Association,was McDonalds CMO Marketer Mary Dillon,who humbly admitted she has a lot to learn about social networks. Dillon was the only corporate executive who devoted time exclusively for bloggers.  Throughout the interview, Dillon fielded questions from a panel of marketing bloggers curious to learn about McDonalds’ appraisal of social networking as a new and innovative marketing method. I thoroughly enjoyed both interviews and I gained a few insights from listening to their perspectives, particularly Professor Wind and his take on the future role of blogs and forums on major corporate sites.

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If you’re not already sold on the power of social media optimization, watch this video about creative process behind the hangintherejack.com social media campaign and listen to how it all started, as Matt O’Hern interviews Terri Graham, the Chief Marketing Officer and Senior Vice President Jack in the Box. The campaign videos on YouTube were viewed more than 4.3 million times, with more than 77,000 get-well text and video wishes, and more than 67,000 fans and followers via website, Twitter and Facebook sign-ups.

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